Loretta’s special talent as a Corporate Edge leadership consultant and executive coach is in building self-aware executives who recognize their own leadership styles and who aspire to lead more effectively. From senior managers to senior vice presidents, Loretta’s coaching and mentoring approaches help leaders recognize how they operate and interrelate in their organizations. She works with clients to envision and embody the effective and inspiring leaders they know they are, or desire to be.

Loretta is also a speaker, trainer and workshop facilitator who works extensively with intact, newly formed and cross-functional corporate teams. Her programs focus on the development of skills, behaviors, effective management practices and positive team dynamics that result in high-performing, high-value producing organizations.

Since 2000, Loretta has delivered leadership development and coaching programs to a variety of business professionals and teams including organizations such as Cisco Systems, Kaiser Pemanente, and Bank of America. She has also provided marketing and communications consulting to Hewlett Packard, Sega of America and a number of other organizations.

A former Silicon Valley Marketing executive, Loretta has 20+ years of management experience in start-up, turnaround and large corporate environments. She has orchestrated multi-million dollar marketing and brand development campaigns for products and services that fundamentally changed the way consumers and businesses use technology.

Loretta started her career producing television commercials for Las Vegas hotel/casinos and Nevada politicians, and subsequently spent 10 years as a Public Relations professional managing national programs for Post Cereals and other major technology and consumer brands. In the late 1990’s, during the height of the new Internet economy, Loretta served as Vice President of Marketing & Customer Acquisition for PhotoPoint.com, Multitude.com, and FireTalk.com. In the early 1990’s she was the Director of Corporate Marketing at Taligent, the historic joint venture between IBM Corp and Apple Computer, and at Digital Research, creator of the first computer graphical user interface. From 1986 until 1989 she was the Director of Corporate and Investor Communications for the popular videogame maker, Activision.

Loretta is a CCUI certified professional coach and member of the International Coach Federation, Women in Consulting and the Professional Coaches and Mentors Association. An avid volunteer and community leader, Loretta has served as a Lead Program Mentor for WOMEN Unlimited; a GLAD for the Heritage Oaks Chapter of the National Charity League; Marketing and Communications Coordinator for the Yes on Measure E Los Gatos Parcel Tax Campaign; and as a Board Trustee for the Hillbrook School in Los Gatos. She holds a Bachelor of Arts in Journalism and Public Relations from San Jose State University, and has completed leadership development courses through the Mastering Professional Management™ program at the Institute for Generative Leadership (formerly Enterprise Performance). Loretta is certified in a number of leadership, skills, and talent development tools including Insights Discovery System, Lominger Voices 360 Degree Feedback, and Korn Ferry Leadership Style Assessment.